Innovation Living™ was founded in 1971 in Denmark by Flemming Højfeldt, who is still the owner and Chairman of the company. Inspired by his personal experience with the first production communities of the flower power generation, he started the company with a production of beanbags. At the end of the 1980s the desire to produce own design took over. Flemming has through the past 25 years acted as founder, owner and industrial designer at Innovation Living.
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